新消费时代,人们的消费习惯被重塑,大家更加关心小众、功能概念的服饰产品,这使得服装赛道被划分的越来越细,产品的功能性和直观体验感影响消费。而作为服装市场的衍生——内衣市场,也不断涌入新消费品牌,如设计师品牌里性、大胸品牌奶糖派等细分新品牌借助资本和平台的扶持,迅速抢占市场,内衣市场竞争加剧;

然而随着流量打法的逐渐失灵,像ubras这类的头部留存品牌如何维护好产品,并持续打造和输出符合市场趋势的概念产品,以及对于初创品牌而言,如何抓住机会点进入市场是目前品牌需要深入思考的问题。

要回答以上问题,让我们一起走进今天的《2021年内衣市场发展白皮书》,回顾内衣市场的消费趋势,洞察文胸市场的下一个机会点。

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